Luxury Lifestyle Entrepreneur Chris Burch Develops Award-Winning Resort

Chris Burch, the investment mogul behind brands like Tory Burch, the Faena Hotel & Universe, Jawbone, and Voss Water, continues to take the luxury lifestyle by storm. In 2012, the billionaire bought a discreet surfer’s retreat on the beach in Sumba, a remote Indonesian island. After a $30 million renovation, the revived resort was named the best hotel in the world by Travel + Leisure magazine, two years in a row.

Nihi Sumba Island, the enchanting rustic-luxe resort, is off the beaten path. It is located on a stretch of soft white sand on the relatively unkown island, where the scenery is breathtaking. Guests have plenty of private space in the unique setting, which takes advantage of the area’s natural splendor. The resort is described “On the Edge of Wildness” for its luxurious ruggedness and commitment to freedom of exploration. The resort’s website calls a visit there “a vacation with a purpose.”

Nihi Sumba Island, the enchanting rustic-luxe resort, is off the beaten path. It is located on a stretch of soft white sand on the relatively unkown island, where the scenery is breathtaking. Guests have plenty of private space in the unique setting, which takes advantage of the area’s natural splendor. The resort is described “On the Edge of Wildness” for its luxurious ruggedness and commitment to freedom of exploration. The resort’s website calls a visit there “a vacation with a purpose.”

Nihi Sumba Island, the enchanting rustic-luxe resort, is off the beaten path. It is located on a stretch of soft white sand on the relatively unkown island, where the scenery is breathtaking. Guests have plenty of private space in the unique setting, which takes advantage of the area’s natural splendor. The resort is described “On the Edge of Wildness” for its luxurious ruggedness and commitment to freedom of exploration. The resort’s website calls a visit there “a vacation with a purpose.”

The beach that houses Nihi was isolated and secluded when the first people landed on its shores hundreds of years ago. It is said that the Marapu spirit, which was part of the Sumbanese religion, protected the island. That ambiance continues to infuse the resort with vibrant energy.

The beginnings of the resort were put in place in 1988, when Claude and Petra Graves created a small hostel that catered to surfers. The couple was looking for help expanding the resort in 2012, when Burch stepped in. Burch partnered with renowned global hotelier James McBride, and the rest is recent history.

The revamped Nihi resort was re-opened in 2015 and has since become the largest employer on the island. Almost every employee is a local. Burch says that he bought the property with the intention of giving back to the community. Through a partnership with the Sumba Foundation, the resort raises money from guest contributions, providing humanitarian aid to the island’s communities. The Foundation’s main priority is to preserve the delicate culture of the island.

What can hotel guests expect? Twenty-seven private villas with plunge pools offer a new way of living. Each room is unique and reflects the natural energy of the island. Three of the rooms are treehouses with dazzling views. Every room comes with a private butler, and no detail is overlooked.

Rates range from $750 to about $14,000 per night, depending on your choice of accommodation. The price covers all meals and non-alcoholic beverages. Each dining experience is presented like a work of art. Much of the produce is harvested from the hotel’s organic gardens. The seafood is caught that day and cooked up with a different flair every night.

Each room has a mini bar, which is stocked daily with treats like beers, spirits and handmade chocolates from the resort’s own chocolate factory. A free laundry service is provided.

Visitors can take advantage of the Wi-Fi on the property. However, most guests travel to the island to get away from it all. There is plenty to explore that doesn’t involve technology. This may be the only time that you wake at dawn to do yoga as the sky transitions from inky black to mesmerizing blue. Scheduled excursions into local villages allow you to intimately know the area. Most resorts separate guests from the native environment. Nihi gives them the opportunity to become infused with the dynamism of the surroundings.

For those guests who need a little extra rejuvenation, therapeutic treatments are offered in the rooms or the beach spa. You can immerse yourself in a comprehensive island experience with the NihiOka spa safari. During this excursion, you’ll trek or drive to a Sumbanese village, where you can chat with locals or scope out local crafts. You’ll be served a full, private breakfast next to the ocean. After that, you’ll be guided to a private room along the cliff. Refresh your body and spirit with a dip in the ocean before getting pampered with a selection of treatments. You’ll be driven back to the resort at sunset, feeling refreshed and serene.

Surfers can spend their time hanging out where the waves break. If you’re just learning, the resort offers surfing lessons that are catered to your specific abilities. Guests who are hankering for a more tranquil experience can use the resort’s paddleboards to glide along the water or simply lounge in the sun by the beach club pool. Every opportunity at the resort is designed to invigorate you so that you return to normal life feeling refreshed and revitalized.

Perhaps that’s what makes Chris Burch so successful. When he’s not staying at his private residence at the resort, the large villa can be rented out to guests. The busy magnate divides his time between Miami, Los Angeles, New York and Indonesia and is often traveling to other destinations to oversee his many ventures. Burch is the founder and CEO of Burch Creative Capital and has invested in an extensive range of industries for almost four decades.

His investment genius began when he was a student at Ithaca College in the late 1970s. He began his career by investing a mere $2,000 in Eagle’s Eye, an apparel business that he grew to $165 million. After he sold the company, he was one of the first investors to join Internet Capital Group. He has since been involved in the success of brands such Solid & Striped, Bauble Bar, ED by Ellen DeGeneres, Blink Health, and more.

All of his projects involve innovation and creativity. Don’t expect Burch to be just another face in the crowd. He will always bring something to the table that wasn’t there before. The entrepreneur admits that he’s not obsessed with numbers. He says that he focuses on people and the market instead. Perhaps that’s what makes him so good at what he does.

If you don’t have the ability to travel all the way to Indonesia to bask in the beauty of Nihi Sumba Island, you might not have to. Burch and McBride are considering expanding closer to North America. Their goal is to develop resorts that satisfy the cravings of the Millennial wanderlust.

 

About the Author

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Svilen Petrov
My name is Svilen Petrov and I’m founder and chief editor at Wings Journal. Wings Journal is an independent media, which provides you daily with the most interesting and actual news for air companies, airports, and aviation technologies.

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